A preview of Odyssey 3.14 app book on tablette

2nd edition

Reinvent your business model

With the (Re)Invent Your Business Model app-book, enjoy an interactive mobile reading experience, an exceptional navigation and an enhanced content with lots of videos, slideshows, images and hundreds of graphics.

Get the Odyssey 3.14 Application for Android On Google Play

Get the Odyssey 3.14 Application for iOS On App Store

Also available format Kindle

App-Book

3 pillars of a business model

Strategic innovation is based on an original combination of 3 pillars that characterise a business model.

14 directions
to explore

Innovation is first about discovering new ideas. We propose 14 directions, each one illustrated by an example.

Make it
happen!

Reinventing a business model is a challenging endeavour with several stages from ideation to deployment.

85 cases to stimulate innovations

85 cases of business model inventions or reinventions in different business sectors will urge you to embark on an Odyssey 3.14!

E-Book

The Odyssey 3.14 book '(Re)-invent your business model with the Odyssey 3.14 approach'

Stimulate your thinking

Discover the E-book « (Re)invent your business model with Odyssey 3.14 method », This book was designed in an origninal format and content : each double page is and independant section combining short text insights, examples, graphs and charts, allowing for an immediate appropriation. The Book contains 40 stimulating case studies in various industry types and related to various innovation directions.

Authors

Odyssey 3.14 is the result of over ten years of research, consulting and teaching (in particular at HEC Business School in Paris, Shanghai, Doha and Moscow.) by the three authors in the field of innovation and strategy.

Laurence Lehmann-Ortega

Affiliate Professor at HEC Paris

Hélène Musikas

Affiliate Professor at HEC Paris

Jean-Marc Schotel author of the book '(Re)-invent your business model with the Odyssey 3.14 method'

Jean-Marc Schoettl

Consultant and associate Professor at
Groupe Sup de Co Montpellier Business
School

Testimonials

Using an extremely practical approach, this app-book will help you develop tomorrow’s business models. Odyssey 3.14 is the ideal tool for those looking for new sources of growth for their company.

Daniel Preto

Human Resources Manager British American Tobacco - Brazil

Odyssey 3.14 is a very useful approach based on innovation. It relies on basic but crucial questions (What ? How? How much?) that are to be addressed when innovation leads to a business model transformation. In addition, a collection of various cases is available, covering an wide range of industries and contexts. As an advanced project manager, operating within a complex environment where innovation is a key driver, I consider Odyssey 3.14 as a really helpful tool to support creativity.

Geoffroy de Maupeou

Advanced Project Manager - PSA Peugeot Citroen-France

By systematically questioning the business model of all companies (yours and those of your competitors), the Odyssey 3.14 approach offers an analysis tool illustrated by dozens of examples to trigger thinking, openness and, hence, innovation. A compulsory tool for entrepreneurs!

Jean Michel Gazagne

Project Leader in sustainable mobility

I had a wonderful experience with the Odyssey 3.14. The methodology was introduced by Professor Laurence Lehmann-Ortega during my classes at HEC. It helped me and my group a lot in thinking about innovation and organizing the ideas to find new solutions through an existing problem. I really recommend Odyssey 3.14