• Le concept
    Reinvent your business
    model with the Odyssey 3.14 approach
    • Define what a business model is.
    • Understand the 3 components of the business model and how they are linked.
    • Remember the 14 directions in which to explore and imagine a new business model.
    Enroll for this course
  • Le concept
    New !
    Odyssey 3.14
    e-book now available !
    get it on iBook store get it on amazon
  • Le concept
    Odyssey 3.14
    Reinvent your business model
    A new hands-on approach to innovation, inspiring and stimulating, with more than 80 case studies in all industries.
    Start now !
    Learn more
  • slidebg1
    Inspiring Case studies
    Odyssey 3.14 has an outstanding case collection
    Constantly updated, with almost 100 cases in all business industries and matching all exploration directions.
    Learn more Watch video
  • slidebg2
    Our community is a great place to share and connect with other people that are passionate about the same things as you.
    Get started now

Odyssey 3.14 in The Financial Times !

“ Laurence Lehmann-Ortega, an affiliate professor at HEC Paris, knows a lot about how to challenge traditional business models...Just a year after co-authoring the textbook Odyssey 3.14, she and her colleagues devised an online version that would be cheaper and available on various digital readers ”... Read more


All the Odyssey 3.14 Insights and cases in hand !

With the Odyssey 3.14 app-book, enjoy an interactive mobile reading experience, an exceptional navigation and an enhanced content with lots of videos, slideshows, images and hundreds of graphics. Then reach out to the community to discuss ideas, feedbacks and insights from peers… Read More

summary of the application
  • 3 pillars of a business model

    Strategic innovation is based on an original combination of 3 pillars that characterise a business model.

  • 14 directions to explore

    Innovation is first about discovering new ideas. We propose 14 directions, each one illustrated by an example.

  • Make it happen!

    Reinventing a business model is a challenging endeavour with several stages from ideation to deployment.

  • 85 cases to stimulate 3.14 innovations

    85 cases of business model inventions or reinventions in different business sectors will urge you to embark on an Odyssey 3.14!


eBook cover

Stimulate your thinking

Discover the E-book « Réinventez votre business model avec l’approche Odyssée 3.14 », This book was designed in an origninal format and content : each double page is and independant section combining short text insights, examples, graphs and charts, allowing for an immediate appropriation. The Book contains 40 stimulating case studies in various industry types and related to various innovation directions.

get it on the iBookstore
get it on amozonKindle



Discover the Odyssey 3.14 experience by joigning the Authors on the HEC Paris Campus for a 3-day seminar combining conceptual insights, workshops and case studies .

seminar cover


seminar cover


Discover the Odyssey 3.14 methodology in video format and share your analysis with peers by attending our Massive Online Open Course (MOOC), available on Coursera coursera-logo starting April 2016. Visit our website often to make sure you do not miss the dates !

Enroll for this course

next dates

  • APR 18

    Starting April 2016

    Keep in touch !


Odyssey 3.14 is the result of over ten years of research, consulting and teaching (in particular at HEC Business School in Paris, Shanghai, Doha and Moscow.) by the three authors in the field of innovation and strategy.



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